Raw, Color, graphic design, photography, share, vibe, sharethevibe, eindhoven, city, branding, campaign, energy, identity

The good thing about Eindhoven is the freedom of movement it offers. Plus the fact that the city and the people living in it are not pretentious. Over here, things simply get made or done, instead of talking endlessly about how great they could be. This place is always buzzing with activity. And there is great room to play, literally as well as figuratively speaking. After we graduated we considered leaving for Berlin or Rotterdam, but in the end we made a conscious decision to stay here. To be part of the ongoing endeavour.

The lines are short within the local design community. It’s a close-knit and well-organised network. In relative terms, of course, it’s very big. Sometimes we joke about how in Eindhoven it’s easier to find a designer than a bakery.

There are lots of lovely seeds being sown right now, but the trick is that we continue taking the next steps so that we can end up with a plentiful harvest. The city could use some more diversity, in its cafés and restaurants for instance. If we get the freedom to create that, the town’s DIY-mentality will ensure that it is successful. The best results are achieved in places that bubble and fizz with ideas.

We immediately felt we wanted to make something that was very abstract, instead of documentary-like. A work that came from within ourselves, that we would be able to create in the studio. We also immediately felt it would have to have a big fun factor. It led to this work, which is a very cheerful, creative expression of science. Of course it has been done a thousand times before, but because it has been given an identity of its own it becomes something unique. We ran a great number of tests using different soft drinks and colours. Some were amazingly successful, others very disappointing. But all of them produced a great big mess.

Raw Color

The work of Raw Color reflects a sophisticated treatment of material and colour by mixing the fields of graphic design and photography. This is embodied through research and experiments, building their visual language.

Daniera ter Haar & Christoph Brach work on self initiated and commissioned projects in their Eindhoven based studio.